As I have written before in Part 1 of my Exceptional Sports Logo Post, logos are what represent your company, product, business, or even yourself to the world. They are the primary way to communicate to the world your business’s personality, identity, essence, and individuality. There are two types of logos: logomarks are symbol-based logos, and logotypes of logos that are made up of artist typography. The latter has become increasing more popular with the explosion of Web 2.0. But, no matter what type of logo it is, it must abide by certain essential elements that make a logo exceptional, and these elements should be considered in the planning and executing process of the logo design. In this post, we will again briefly recap the elements of a superior logo design, and since COLLEGE football season is in full fling, and I love sports, I have selected a few sports logos from the NCAA that I think abide by these essential elements. Enjoy looking at examples of exceptional sports franchise logos!
The Elements of a Good Logo Design
The logo must be timeless, meaning that it should not be designed with any sort of fad or style that is likely to go out of style. When you are designing a logo, try to make the logo as enduring as possible through the many years and many styles of “in” it will pass through. The best logos are the ones that looked good fifteen years ago, and they still are extraordinary today.
A great logo design has to be simple. Many designers think that you must make ornate and complicated logos for it to be good, but actually the most successful ones are the most simple, straightforward, and sharp. You can see the logos below are generally very simple, but they really captivate and appeal to the eye.
Being unique is key to a successful logo design, because the logo is the identity of your company. Therefore, you must take the time to be creative, imaginative, and original. Notice the logos below are all uniquely different, and all have their own personality and flare.
Nothing is worst than an inconsistent logo design. I have seen on many occasions where the logo in one part of the world looks one way and in another part of the world looks differently. In addition, I have seen where companies have too many different logos that can confuse the target audience. Even if the look is slightly off, it is noticeable and it makes it look poorly designed. Try to be consistent with the logo, so make sure it is not manipulated even slightly.
Immediate and Lasting Impression
A logo must make an immediate and lasting impression with the audience. A successful logo is one where a person sees it once, and will remember it forever as associated with that business or entity. All of the logos below possess that quality; in fact, I do not even need to label these logos and I am sure that the high majority of readers will be able to recogonize the majority of the logos! That shows that they have created a lasting impression on the viewers!
Another element of good logo design is the audience appeal element. The audience must find the logo interesting, appealing, and alluring for it to truly be successful. I always suggest that designers do a test run of a logo with a select target audience to see the reaction; if it is not a positive reaction, change it. The logos below are very appealling and generally have a high percentage of positive reviews from sports fans! I agree!
Shows Proper Image
A successful and effectual logo will properly and accurately convey the image and personality of the business or entity it is representing. Some logos are great in all other aspects, and I find them very exceptionally designed and constructed, but they do not properly express the business’s personality, so I think I would rule it unsuccessful. It must do its job of representing the general company image.
Comprehensible and Logical
This one may be last, but it is equally as important. The logo must be understood by the target audience; therefore, you must not use symbols, colors, or ideas which your audience will not understand. Also, try not to go overboard with the hidden message or clever logos, because many times, though original, may not be understood, thus are worthless. So, try to make a logo that can be understand by the average person to make sure it will be successful!
NCAA Sample Sports Logos that Encompass the Elements of Good Logo Design
William and Mary Tribe
U Mass Minutemen
Virginia Tech Hokies
West Michigan Broncos
Texas Tech Red Raiders
Tulane Green Wave
Illinois Fighting Illini
Louisiana Lafayette Rajun Cajuns
Mississippi State Bulldogs
Notre Dame Fighting Irish
St. Mary’s Gaels
California Golden Bears
Duke Blue Devils
Boston College Eagles
Arkansas Little Rock Trojans
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