What is the Net Promoter Score?

The Net Promoter Score is calculated by getting the percentage of customers that responded with nine and then (Promoters) minus the percentage of the customers that responded from zero to six (Detractors).

Understand your Users by Using Personas

The first benefit is that we are going to know and understand the needs of our users. Also, it allows us to communicate within the team when discussing features because we can talk about whether a feature could affect or benefit a particular persona.

The Misuse of “User Experience”

It is difficult to tell a client that you will design a user experience. It is better to explain exactly what you would do in your design that will increase the usability, conversion, provides what your users want, and performance of the page.