If you are like me, who spends a big chunk of the time on the internet researching, learning, working, etc., you have found a lot of posts and ads that start with the words “Elevate your”. Other similar words immediately tell you that this content was written by AI. For that type of content, I ignore it completely and nothing past that gets my attention.
Similarly, when I see the overuse of emojis (🚀) sparkling around the content, it creates the same issues of numbing my brain to the point of ignoring the content. The content could be perfectly written without grammatical mistakes, but the constant bombarding of the same words has made me just have content blindness.
Even in the times of AI, we need copywriters that can take the AI content and personalize it even more. AI content is too evident and I know that as a company you are saving money using AI. However, AI was meant to be used as a tool by the copywriter and not as a replacement for the copywriter himself.
When I was testing an AI text generator tool, I also noticed that for certain keywords, most of the titles for articles it generated started with “Revamp Your ”. Thus, there is no creativity and human touch that persuades you to try or buy a product. Everything now is generic and as they are all the same, forgettable.
If you are planning on using AI tools, it is OK. I am not against them. I use AI daily because it speeds up my workflow. But, AI is not the only way to communicate with your customers. A copywriter is needed even if you think that his/her work is redundant. Generative AI is a tool, just like a wrench is for a mechanic. But, that does not mean that you will replace the mechanic that knows where the problem is to use the wrench effectively. The same applies to copywriters, they are needed and they must stay if you want to sound human… at least for now.
