If the UX professionals put themselves in the shoes of the users of the field, we will realize that it is not very user-friendly to have multiple and confusing terms to address the same thing.
The first benefit is that we are going to know and understand the needs of our users. Also, it allows us to communicate within the team when discussing features because we can talk about whether a feature could affect or benefit a particular persona.
It is difficult to tell a client that you will design a user experience. It is better to explain exactly what you would do in your design that will increase the usability, conversion, provides what your users want, and performance of the page.
If Facebook is willing to show you a message asking for your phone number, it would be nice to let people know or decide if they want that new feature that is going to drain their data plans.
Make sure you put emphasis when there are errors on the forms, so your user can know exactly where the error is to fix it.
I have seen many websites that use so many different colors, that it becomes distracting, off-putting, and downright unattractive.
Use the color in situations where you are trying to persuade or convey a certain message, and make sure you use the color correctly, or the wrong effect can result.
An outstanding menu must consist of three main design features: 1) it must be understandable and react to the mouseover, 2) it must be exceptionally eye-catching and aesthetically pleasing, and 3) it must be clear, useful, and easy to function