Category Design

Understand your Users by Using Personas

The first benefit is that we are going to know and understand the needs of our users. Also, it allows us to communicate within the team when discussing features because we can talk about whether a feature could affect or benefit a particular persona.

The Misuse of “User Experience”

It is difficult to tell a client that you will design a user experience. It is better to explain exactly what you would do in your design that will increase the usability, conversion, provides what your users want, and performance of the page.

Please Stop with Pixel Perfect Design in Web Design

For now, the only way to create a good enough user experience is by using Responsive Web Design which was a technique using media queries created in 2010. However, with media queries and Responsive Web Design , there is not pixel perfect because you are designing even for resolutions that you are not testing for.