As Figma has become a de facto standard design tool aiming at UI/UX, and was acquired by Adobe a while back, everything indicates that this is the tool to learn and emigrate to in the near future.
Adobe XD was an answer to the rapid development and growth of Sketch in the early 2010s. At one point, Sketch was the de facto standard for everything designers did for UI and UX design in the first half of the last decade.
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There is an old saying that declares that “the customer is always right”. Nevertheless, taking this approach to the core of your business means that you won’t always provide the best service to your customers.
In most cases, I would recommend WordPress to my clients because it gives them control over their content. However, the time has passed and there are alternatives that could be considered when creating a new website.
Web design agencies need to rethink their customers and evolve so they can survive. As mentioned previously, it needs to avoid the myopia of thinking in terms of web design but in terms of satisfying the customers. Studying what the potential customers want and how to satisfy their needs.
One more thing that Web 2.0 brought us was simplicity. The overall page became more simple and the use of CSS was expected over multiple frames and tables for the layout.
You can use any approach of creating tasks models from just mentioning the personas and creating bullet points with the tasks required to accomplish the goal to a more detailed explanation of feelings, behaviors, and illustrations needed to communicate better the flow that users take.
It is difficult to tell a client that you will design a user experience. It is better to explain exactly what you would do in your design that will increase the usability, conversion, provides what your users want, and performance of the page.
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